ABSTRACT
This article aims to reflect on the coverage of the political news and sensations present in the newspaper Estado de Minas, a journalistic reference publication. Based, specifically, on the 5-cover clippings that deal with the mo-ment of the COVID-19 Pandemic in Brazil, the text analyzes the way in which a traditional vehicle makes use of elements of the language of popular journalism to attract its readers. Thus, based on the Discourse Analysis (AD) perspective, it is possible to understand the choices made by the mining vehicle. In addition, methodologically, we seek to investigate how the colors used in the covers manage to obtain the meaning desired by the publication. We found that the discursive strategies present in the materials demonstrate the journal’s intention to impact the reader, thus promoting sensations and stimulating questioning. © 2022, Superior School of Advertising and Marketing. All rights reserved.